Variable data printing
We provide variable-data printing (VDP), also known as variable-information printing
(VIP or VI). VDP is a form of digital printing, including on-demand printing, in
which elements such as text, graphics and images may be changed from one printed
piece to the next, without stopping or slowing down the printing process and using
information from a database or external. For example, a set of personalized letters,
each with the same basic layout, can be printed with a different name and address
on each letter. Variable data printing can be used for direct marketing, customer
relationship management, advertising, invoicing and applying addresses on self mailers,
brochures or postcard campaigns.