Variable data printing
We provide variable-data printing (VDP), also known as variable-information printing
(VIP or VI). VDP is a form of digital printing, in which elements such as text,
graphics and images may be changed from one printed piece to the next, without stopping
or slowing down the printing process and using information from a database or external
source. For example, a set of personalized letters, each with the same basic layout,
can be printed with a different name and address on each letter. Variable data printing
can be used for direct marketing, customer relationship management, advertising,
invoicing and applying addresses on self mailers, brochures or postcard campaigns.